At the RSNA 2018, Philips presented its vision on what patient and staff experience could look like in a future radiology department. Oddz created a VR experience which enabled Philips Design and Philips research to present new innovations, in the context of clinical workflow and a new enhanced patient experience.

Using immersive VR allows radiologists and hospital management to have a sneak peek at the Philips innovations to come. This gives Philips many valuable insights and feedback, which is fed back into their research and design innovation projects.