Category Archives: Client

XR experience at Arab Health 2020

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For the Arab Health 2020 conference in Dubai Philips created a Mixed Reality presentation as an attention grabber to pull in the crowds onto the exhibition stand. It consisted of a large interactive TV monitor mounted horizontally. A 3D printed model of an optimized cardiology department and 4 iPads.

A horizontally mounted interactive TV screen with a 3D printed model on top

The TV monitor showed a presentation demonstrating the optimized workflow path for patient and staff as they go about their business in the department as well as other statistics relevant to improved efficiency and patient throughput.

Visitor using iPad to view augmented patient journey on top of scale model

On the iPad visitors could select either one of the virtual patients or staff members. They could then follow the little 3D characters as they made their way around the model on top of the monitor and follow their visit or daily routine in the cardiology department.

Exhibition visitor holding an iPad and looking at a patient storyline

Radiology of the future

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At the RSNA 2018, Philips presented its vision on what patient and staff experience could look like in a future radiology department. Oddz created a VR experience which enabled Philips Design and Philips research to present new innovations, in the context of clinical workflow and a new enhanced patient experience.

Using immersive VR allows radiologists and hospital management to have a sneak peek at the Philips innovations to come. This gives Philips many valuable insights and feedback, which is fed back into their research and design innovation projects.

Philips at RSNA 2018