For the Arab Health 2020 conference in Dubai Philips created a Mixed Reality presentation as an attention grabber to pull in the crowds onto the exhibition stand. It consisted of a large interactive TV monitor mounted horizontally. A 3D printed model of an optimized cardiology department and 4 iPads.

The TV monitor showed a presentation demonstrating the optimized workflow path for patient and staff as they go about their business in the department as well as other statistics relevant to improved efficiency and patient throughput.

On the iPad visitors could select either one of the virtual patients or staff members. They could then follow the little 3D characters as they made their way around the model on top of the monitor and follow their visit or daily routine in the cardiology department.